![]() ![]() “From our research, it seems that a batch of price drops occurred across the Americas and Central and Eastern Europe last week, with the Asia Pacific, Middle East and North Africa, and Africa price drops occurring this week,” the firm explained. Netflix executives have also signaled in recent years that the streamer would be flexible on pricing to ensure the company’s service remains accessible to various types of consumers while management looks to optimize returns.Īmpere compared Netflix’s current pricing to its pricing at the end of January to identify the changes across markets. The 28 Malaysian Ringgit ($6.32) is down from 35 Ringgit ($7.90) previously. “Starting today, our Basic Plan in Malaysia is now RM28 per month for both new and existing members,” the streamer tweeted in that country, for example. While Netflix didn’t unveil the pricing changes in a big announcement, it communicated them locally. This Netflix price drop affects “more than 10 million,” or more than 4 percent of the company’s more than 230 million subscribers as of the end of 2022, the expert estimated. How 'Rustin' and Native Son Teamed to Reclaim the Civil Rights Activist's History as a Rallying Call These territories, which span Central and South America, Sub-Saharan Africa, the Middle East and North Africa, Central and Eastern Europe and the Asia Pacific regions will see discounts for the basic tier range from 20 percent to nearly 60 percent, with the price drop kicking in instantly for new and existing subscribers.” “The SVOD incumbent’s basic tier will record the highest percentage drop across a large number of territories. ![]() “Effective immediately Netflix is to drop monthly subscription pricing in more than 100 territories globally,” but not in North America and Western Europe where average revenue per user is higher, Ampere Analysis research manager Toby Holleran wrote on Wednesday. In contrast, streaming giant Netflix is dropping some of its prices in more than 100 international markets. As Hollywood giants focus on making their streaming businesses profitable, they have started raising the subscription prices for the likes of Disney+ and HBO Max.
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